2026 Marketing and Intake Strategy in the AI Era: A Growth Model for Small Law Firms: Solo/Small Firms Section Meeting | KCBA CLE WEB CATALOG

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2026 Marketing and Intake Strategy in the AI Era: A Growth Model for Small Law Firms

Solo/Small Firms Section Meeting

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Price

$0 for KCBA Solo & Small Firms Section Member
$40 for KCBA Member
$60 for Non-Member

60 minutes
Date Published

February 11, 2026

Publisher

King County Bar Association

Subjects

Practice Management, Solo Small Firms

Questions

For immediate assistance please consult our FAQ page. If you're unable to find the answer you need, please call (206) 267-7100 (M-F, 9am-5pm PT) or e-mail customer service.

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Summary

Presentation: “Marketing and Intake Strategy in the AI Era: A Growth Model for Small Law Firms” by Dan Dawsey, Fractional Chief Marketing Officer

This presentation will focus on how marketing, intake, and operations work together to bring real outcomes for solo and small firms. This session explores practical marketing tactics to generate and support new client opportunities, why intake is often the most powerful growth lever, and how operational follow through determines whether marketing efforts actually pay off based on experience here in Washington. This session will also cover what data firms should be tracking and owning, and how AI is influencing client expectations and firm workflows without replacing strategy or judgment. The emphasis is on where smaller firms have a real advantage through greater control and tighter feedback loops and how firm owners can use those strengths to focus effort, reduce friction for clients, and make better decisions in the current legal market.

2079050

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Presenters

Daniel Dawsey
Fractional Chief Marketing Officer - D3 Consulting

Dan Dawsey is a Fractional Chief Marketing Officer for law firms, partnering with solo/small to mid-sized firms across... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Media Files
2026 Marketing and Intake Strategy Small Firms MP4
Downloadable Files
2026 Marketing and Intake Strategy Small Firms PDF
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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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