2024 Amazon's Quiet Overhaul of the Trademark System: Intellectual Property Law Section Meeting | KCBA CLE WEB CATALOG

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2024 Amazon's Quiet Overhaul of the Trademark System

Intellectual Property Law Section Meeting

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Price

$0 for KCBA Intellectual Property Law Section Member
$35 for KCBA Member
$50 for Non-Member

45 minutes
Date Published

September 5, 2024

Publisher

King County Bar Association

Subjects

Intellectual Property Law

Questions

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Summary

Presentation: “Amazon’s Quiet Overhaul of the Trademark System” by Mark McKenna, UCLA School of Law, Lex Lumina PLLC

                 This presentation will discuss:

  • The profound impact of the Amazon Brand Registry on firm behavior, particularly in relation to the trademark registration system;
  • The role of trademarks in an algorithmic world, and the nature of competition; and,
  • The extent to which the private policies of a single company can or should be able to affect the legal system.
2030259

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Presenters

Mark McKenna
Professor - UCLA School of Law

Professor Mark P. McKenna is the Vice Dean of Faculty & Intellectual Life and teaches and writes in the areas of... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Media Files
2024 Trademark Systems MP4
Downloadable Files
2024 Trademark Systems PDF
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Credit

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