August 2014 Bar Bulletin
Lawyers vs. Jurors:
A Clash of Two Communication Worlds
By Laurie R. Kuslansky
Traits descriptive of many lawyers are at cross purposes with traits of the general public serving on juries, worsened by decreased trust in lawyers and their clients.
Introversion and Intuition vs. Extroversion and Sensing
Extensive research has shown that the majority of lawyers prefer introversion and intuition vs. the majority of non-lawyer adults, who prefer extroversion and sensing (explained more fully below), and that lawyers tend not to be as interpersonally oriented as the general public.1
To understand this dichotomy better, below you will find research and findings that show how the mindset and personalities of lawyers and jurors differ, and to help make litigators more aware of their audience and work toward bridging the gap when it serves them to do so.
For example, the Myers-Briggs Type Indicators test determines people's personality along four dimensions:
1. Extroversion ("E") v. Introversion ("N")
2. Sensing ("S") v. Intuitive ("I")
Sensing: Making decisions using a sequential, detailed process using facts and logic from the input of our five senses, what is present, history and experience, and what is useful.
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