July 2012 Bar Bulletin
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From the Desk of the Executive Director

KCBA's Work Plan for 2012-2013

By Andrew Prazuch

One year into a five-year strategic plan, the King County Bar Association has already made significant progress in accomplishing the adopted goals (https://www.kcba.org/newsevents/barbulletin/BView.aspx?Month=06&Year=2011&AID=execdir.htm).

New membership options for government and public defender attorneys, greater focus on the bar's strongest education programs, new orientation for pro bono volunteers, and a rebooted public policy process are just a few of those successes. Enthusiasm for and commitment by bar leaders to that mission is high.

As the Association taps into this positive energy and harnesses it for the good of the local bar, it also faces some business challenges that must be overcome if KCBA is to see continued successes. Revenues are merely level, while expenses to maintain current services and commitments are increasing ever so slightly. That said, continued progress on the strategic plan requires not just maintaining services, but expanding them.

From technology infrastructure improvements to a more active public policy program, from increasing support available for our pro bono volunteers to developing new initiatives for a growing "baby boomer" portion of the bar, all of these dreams will require modest, and in some cases significant, new expenditures. KCBA must grow existing revenue streams and identify previously untapped ones if the Association is to reach the next level of its long-term plan.

Growth in existing revenue sources can be accomplished by expanding the pilot membership ambassador program, restructuring fee-sharing policies in the Lawyer Referral Service, and developing more "must attend," well-regarded, annual education programs. Untapped sources could include new business models for the bar's publications, a robust video-on-demand education option and more aggressive affinity opportunities with vendors marketing to the bar. Identifying and collecting these revenue streams would give KCBA the ability to position itself well for continued advancement of its strategic plan in upcoming years.

The bar has the enthusiasm and commitment to honor the Association's 125-year legacy and take its programs to the next level. To advance the mission of KCBA, the Board of Trustees adopted on June 20 an annual work plan for FY2013 (7/1/12 thru 6/30/13). Following are some highlights.

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