It’s a known fact that today’s baby boomer population is exploding at a record pace, and the numbers are quite staggering. Today’s baby boomers number approximately 78 million and are the largest generational demographic in history.
The baby boomer generation is transforming every stage of life and is clearly much different than Peter Jennings’ Greatest Generation, which gave birth to today’s movers and shakers. With more options and choices than ever before, the aging wave of baby boomers has completely turned the commonly held perception of a boring and inactive retirement on its head. Today’s baby boomers aren’t looking to slow down in retirement, but instead are looking to stay more active and healthier than ever before.
Since 1976, Seattle-based Leisure Care, LLC, has proven effective in reaching the baby boomer audience and grown to become one of the largest privately owned and most innovative operators of senior living communities. Dan Madsen, President and CEO of Leisure Care, acquired the company in 2004. Since then, apartments managed have increased from 5,500 to nearly 7,000 units, which include over 40 communities in the United States and Canada. The company also has several developments under construction.
One aspect that makes the company unique in its industry is its culture and philosophy of “Five-Star Fun.” Five-Star Fun is a collaborative, innovative, high-energy and positive attitude that filters through every aspect of the company. The Senior Advisory Group and management teams are passionate about finding the right individuals, who have strong core values of integrity, trust, respect and fun in everything they do.
With its history of anticipating and meeting the needs of its customers, Leisure Care is well-positioned for future growth in an increasingly crowded marketplace.
“As baby boomers transition from raising children and working full-time, our research has shown that they have a desire to enjoy life to its fullest without worrying about the daily hassles of home ownership,” noted Tana Gall, senior vice president and partner at Leisure Care. “Our communities are the perfect destination for today’s leading boomers who want the best possible lifestyle to enjoy during their retirement.”
Leisure Care’s health and wellness department addresses the needs and desires that today’s active adults desire in order to have the retirement of their dreams. Each community is equipped with a PrimeFit gym™ and personal trainer, where residents create a customized workout plan to keep them in top physical shape. The Brain Fitness Program from Posit Science™ is another extremely popular program that helps strengthen the memory and keeps older minds vibrant.
If residents feel like getting away, all they need to do is contact Travel by Leisure Care, an award-winning, full-service travel agency available in all Leisure Care communities. This year alone, Travel by Leisure Care (TLC) has taken hundreds of residents to exotic destinations, including Italy, New Zealand, Mexico and Alaska.
Headquartered in downtown Seattle, Leisure Care continues to expand its portfolio with some exciting new projects in the Puget Sound region. In Bellevue, the company is developing its most luxurious community to date, The Bellettini (www.thebellettini.com). Scheduled to open this fall near the corner of NE 12th and 108th Avenue, The Bellettini will have 145 units and is helping to shape the transformation of its surroundings from a shopping-and-office district to a livable urban destination.
A Lytle Luxury Development project, the community will offer the 62-plus demographic a half-mile proximity to downtown shopping, restaurants, museums and theaters, as well as healthcare and the library. In addition, the community boasts two restaurants available to the public. Toscano will provide dinner only, along with offering a Sunday brunch, while Panini’s will serve breakfast, lunch and dinner, and include a full bar.
The new community also boasts a 24-hour concierge service, 32-seat theater, wellness center, full-service spa and hair salon, café, dog-walking park, interior motor courtyard and underground parking.
At The Bellettini, one- and two-bedroom apartments range from 700 square feet to over 2,000 square feet, with interior finishes and appliances found in Street-of-Dreams homes. When completed in fall 2007, The Bellettini will represent one of the newest trends in urban living — housing for older adults who enjoy a lively, active environment.
“Leisure Care continues to change the perception of senior living by creating an outstanding living environment,” noted Hoyt Scott, Leisure Care’s development director. “The Bellettini will create the new standard for urban luxury.”
At home in their communities, Leisure Care employees are actively involved in many volunteer opportunities and associations, working with local organizations such as Treehouse, United Way and Habitat for Humanity. In addition, CEO Dan Madsen serves on the Board of Trustees for Children’s Home Society, a non-profit organization serving more than 30,000 children in Washington.
Wherever the need may be, Leisure Care employees demonstrate a unique commitment to serving others, having fun and being a model corporate citizen at all times. To learn more about Leisure Care and its “fun” communities, please visit www.leisurecare.com.
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