Bar Bulletin

Bar Bulletin

Jury Strategy Insights from Three Interesting Scientific Research Studies

september 2019 bar bulletin

By Thomas M. O’Toole

The field of behavioral economics has made significant gains in the study and understanding of decision-making. One of the most consistent findings is that our decision-making can be quite irrational, especially when we are confronted with complex or confusing information. 

Consequently, studies in behavioral economics offer some fascinating insights that can guide decision-making as attorneys develop their presentation strategies for trial. There are entire books that could, should, and soon will discuss the application of behavioral economics to jury decision-making, but in this article, I want to focus on three interesting studies and how they might guide decision-making as attorneys...

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