Bar Bulletin

Bar Bulletin

Status Quo Bias Favors the .com Top-Level Domain, But for How Long?

June 2019 Bar Bulletin

By RB Tewksbury

What is the best domain name for an attorney, law firm or any business for that matter? The seemingly obvious answer is the domain name that brings in the most new client and referral business. Finding a decent domain name is nearly next to impossible if the only top-level domain extension considered is .com.

According to Verisign, Inc. (NASDAQ: VRSN1 — the authoritative registry of all .com domain names): “The third quarter of 2018 closed with approximately 342.4 million domain name registrations across all top-level domains (TLDs) …. As of Sept. 30, 2018, the .com domain name base...

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