Bar Bulletin

Bar Bulletin

Seven Ways to Overcome Cognitive Bias and Persuade

April 2019 Bar Bulletin

By Alex Brown

I read an article today that can be applied to our industry so well that I thought I should apply its lessons. The article was written by Eddie Shleyner and is titled: “How to Defeat Your Most Dangerous Writing Habit: 7 Ways to Lift The Curse of Knowledge.”1

The article highlights the concept of being cursed due to knowing too much. The issue refers to someone who has studied a subject so thoroughly that it becomes difficult to explain it to people who don’t know as much about the subject.

As an example, he discusses the book, Made to Stick, where the...

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