Bar Bulletin

Bar Bulletin

.app Domain Names and Progressive Web Apps

December 2018 Bar Bulletin

By RB Tewksbury

New, secure, top-level domains combined with high-performance, mobile web frameworks are replacing websites and native mobile apps. Really.

Two technologies you’ve probably never heard of are transforming the web and how we use it. Google’s new .app top-level domain provides peerless security and speed by default. Progressive web apps may be the most significant advance in mobile web technology since Apple’s release of the iPhone on June 29, 2007.

On March 26, Google began rolling out its mobile-first index saying it “started migrating sites that follow the best practices1 for mobile-first indexing.”2Google’s estimated share of global search engine market as...

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