Bar Bulletin

Bar Bulletin

10 Strategies to Change First Impressions in a ‘Post-Truth’ World

May 2018 Bar Bulletin
 

By Thomas M. O’Toole and Scott Herndon

In 2016, Oxford Dictionaries chose “post-truth” as its word of the year. It defined it as “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” This concept has long been recognized in the fields of psychology and persuasion. Research has consistently shown that people tend to put beliefs before facts. In other words, decision making often starts with what we want to believe, followed by efforts to seek out evidence that confirms what we want to believe, while downplaying, ignoring or...

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