Bar Bulletin

Bar Bulletin

What Magazine Layout and Design Teach Us about Trial Presentation Strategy

February 2018 Bar Bulletin

By Thomas M. O’Toole and Scott Herndon

Magazines are a cornerstone of our culture. They are so popular that there are magazines for every niche that you can imagine. There are magazines dedicated to the topics of model trains, tanning, cranes, and even one dedicated exclusively to the topic of sheep.

Recent studies show that approximately 70 percent of the American population has read a magazine within the past month. Since magazines are such a popular source of information in our culture, this article looks at how the design and layout of magazines influence reader interest and motivation to learn, retain and...

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