Bar Bulletin

Bar Bulletin

Getting on Base Marketing Basics for Small-Firm Practitioners

By Matthew Horn

Regardless of the size of your firm and the amount of time you’ve been practicing, effective marketing is essential to building and maintaining a successful practice. Yet, effective marketing is a skill that most attorneys have little experience with or interest in.

What follows is a discussion of five primary marketing initiatives, which, if implemented properly, will get you on your way to effectively marketing your practice in today’s highly competitive legal market: branding; website development; search engine optimization; publicity; and referrals.

Branding

There are currently more than 1.3 million licensed attorneys in the United States, so there is no shortage of competition out there. That’s...

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