September 2022 Bar Bulletin
By Barbara Engstrom
An article titled “How Lawyers Can Benefit from TikTok Without Being ‘Cringe’”1 recently came across my inbox. My first thought was: Wait, how does a lawyer even have a professional presence on TikTok? From my limited exposure to TikTok via my teenagers, it is primarily teens posting dance videos and responding to odd ball challenges. Granted, kids spend hours swiping through TikTok content, but that demographic doesn’t seem likely to generate many client leads.
My second thought was: How can anyone over the age of 20 avoid being “cringe?” I am regularly labeled cringe for...