Bar Bulletin

Bar Bulletin

Four Ways to Find New Clients: From a Former Small-Business Owner

November 2020 Bar Bulletin

By Jessica Roberts

New attorneys often fear the black box that is client development. How do you recruit clients without appearing pushy or blatantly self-serving? Additionally, client development may require public speaking — a common phobia in even the most proficient practitioners. 

As a former small-business owner, I have experimented with several approaches for recruiting and retaining clients. Whether you practice solo or work for a major firm, think of yourself as a business owner. By playing an active role in client development, you get to set the course for the projects (and personalities) to which you devote your career. Here are...

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